Intercultural communication is money! According to Fenedex, inability to deal with cultural differences is costing Dutch companies as much as about 7 billion euros per year or 10% of the annual export value to Germany. For exports to other countries, such as France, the UK, USA and China, these amounts are probably even bigger. Knowledge of intercultural communication is therefore very important for any business seeking to operate across the borders.
Aad van Mourik's seminar will take place at NRCC on the 4th of May (9AM to 2PM) and will discuss two elements of intercultural
