Maastricht School of Management Romania in collaboration with Netherlands Romanian Chamber of Commerce is organizing a Workshop on Innovation and Marketing held by Robin van Rozen.
Robin van Rozen, CEO of Philips South East Europe, worked for many years in key product development roles within Philips and would like to share with you his experience.
The topics that will be covered are:
- how to drive creativity
- how to setup long term innovation roadmaps
- how to go from consumer insights to winning propositions
- what are the critical success factors and pitfalls